Website Optimization Success
A consumer packaged goods (CPG) company wanted to increase views of their recipe pages… after all, their cheeses have a one-of-a-kind sharp flavor, creamy consistency, and perfect meltiness that is delightful not only in the deli but at home.
They asked us to help increase visibility, awareness, and endorsement – as well as to boost sales online and in retail stores. After a deep dive into design, we added new image and visual treatments to encourage visitors to spend more time on the page, increase shares on social media, and sign up for emails.
