We help manufacturers drive profitable growth and change through inside-out marketing.

First we’ll help uncover and define what makes your company uniquely valuable to your customers. Then, rather than starting with external communication—as many firms will do—we begin by creating an internal experience that transforms employees into champions of your brand.
It’s how we help our clients strengthen customer engagement, from the inside out. And that can result in:


When you want to go further, faster…

These scenarios are the best times to engage us to evaluate the strength of your brand, determine your level of alignment, and build internal/external experiences to achieve success:

  • Growth Issues

    Growth Issues

    • You've acquired or merged with another company.
    • You're launching a new product, service or company.
    • You want to expand geographically.
    • Organic growth requires change or reorganization.
  • Sales Situations

    Sales Situations

    • A competitor has mounted an unexpected attack.
    • Your profit margin or market share is shrinking.
    • Your product has been commoditized or lacks differentiation.
    • There are brand recognition issues with key prospects.
  • Marketing/ Execution

    Marketing/ Execution

    • Your brand expressions lack excitement or relevance.
    • You're having difficulty knowing what to brand and how.
    • Your brand is confusing (too many sub-brands, logos, etc.)
    • You need brand metrics to track success.
  • Customer Experience

    Customer Experience

    • There's a gap between business vision and customer experience.
    • The experience is inconsistent across media/cultural borders.
    • You wish to increase your relevancy to certain customers.
    • You need to better capitalize on each point of customer contact.
  • Strategic Initiatives

    Strategic Initiatives

    • Your product or company lacks a clear strategy.
    • You need to better understand your brand's SWOTs.
    • You would like to identify the best categories for product extensions.
    • You need to decide the relationships between parent and sub-brands.
  • Culture/ Alignment

    Culture/ Alignment

    • Leadership changes require buy-in for new initiatives.
    • You sense internal alignment gaps that need education.
    • Your staff is not fully engaged in delivering the experience.
    • You need to get management buy-in for brand programs.

Want to discuss your unique issue in more detail? Contact our president, Patrick Hopkins, for a no-commitment conversation on potential solutions for your situation.


It’s all about results. Here are some recent success stories:

  • Dental City -
  • Kohler Power Systems -
  • Prevea Health/Dean Health System -
  • Boldt - The Boldt Company reinvigorates itself for a national push
  • Integrys Energy Group -

What we’re talking about:

Jacob Yahnke

Melinda and Kurt discuss Kurt’s philosophy of building an intentional culture as the first and most important step in building a strong, successful brand and customer experience.