Marketing for Growth
Every marketing initiative you undertake should tie back to your business objectives. It’s that simple, but it’s not always easy.
Whether you are a food and paper or industrial equipment manufacturer, work in custom metal fabrication or label and packaging solutions – or offer B2B professional services – we’ve got you. Our strategists listen for what your customers want, and then help you stake your claim, analyze strengths and opportunities, set goals, and bring actionable insights. All with a single goal: to help you grow sales.
Great results start with a great plan. Based on our years of experience, there are five key components to set objectives, then turn ideas into sales.
Let’s Talk About Your Website
When it comes to returns on marketing investment, there are few better bets than building a great website. On average, every $1 spent on the user experience of a website comes back as $100 in sales. For those without a calculator, that’s an ROI of 9,900%.
Why is a great website so important? For starters, because 93% of business purchase decisions begin with a search for that business’ website. Follow that with the fact that 89% of consumers will turn to a competitor if they have a poor experience with your site, and the reality comes clear. The vast majority of potential customers want to walk into your business through a digital storefront. Let’s open the door for them!
Bringing People to Your Site
Once you’ve invested in that amazing website, you’ll want to attract as many interested visitors as you can. The most effective way to do that? A combination of three ways.
Effective search engine optimization (SEO) will help your site rank higher in web searches, which drives 53% of website traffic. That said, SEO rarely provides results in the first three months. Which is why it’s best paired with:
Running strategic search campaigns helps your ad show up near the top of relevant search results. This method drives “only” 27% of website traffic, but that traffic is faster in terms of growth and returns on investment. But what about customers who aren’t scanning search results? That’s where number three comes in...
64% of consumers use social media to inspire shopping decisions, even if they do not click on advertisements. This means that paying to get your content in front of eyes on social media not only increases immediate website traffic, but potentially inspires later purchases.
We recommend a hybrid marketing strategy for our manufacturing clients, using each method to support the other, bringing more interested visitors to your website. That wonderful digital storefront we discussed above.