Imaginasium announces Jen Fietz as new owner and CEO 

Fietz replaces founder Denis Kreft and is poised to lead the agency to new heights in the manufacturing space 


GREEN BAY, Wis. May 1, 2024 — 

Imaginasium, a research-based and strategy-led marketing agency for manufacturers, is proud to announce Jen Fietz as its new owner and CEO. Fietz replaces former owner and CEO, Denis Kreft.

“I knew shortly after meeting Jen in 2019 that she had what it took to lead Imaginasium into the next era,” said Kreft. “She has proven time and time again how skilled she is at strategy and leading the team as well as our clients to new heights. I am excited to hand the reigns to Jen and I look forward to where she takes the company next.”

Fietz joined Imaginasium in 2019, serving first as a client strategist and, for the past two years, as vice president and director of account planning. She continues to build upon her career in marketing consulting by helping Imaginasium serve its manufacturing and industrial clients in holistic, integrated and creative ways.

“Manufacturing has been close to my heart since childhood,” shared Fietz. “With family members deeply involved in this sector and personally working in the paper industry during college, I now have the privilege to assist manufacturers in leveraging strategic insights and marketing strategies to generate revenue and build their employee base. I am thrilled to contribute to this industry, which forms the foundation of our economy in Wisconsin and across the Midwest.”

Fietz became the firm’s sole owner on January 1, 2024 and is currently leading strategic growth initiatives for the organization and assisting in the development of annual strategies for clients. While Kreft will still be a friend of the agency serving in a business ownership consultant capacity, Fietz will be leading Imaginasium and working closely with her talented team to pull the levers needed to get manufacturers their desired results.

To learn more about Imaginasium and the services it provides, visit 

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