SUCCESS STORY
Digital Makes All the Difference

Lead Generation Success
Despite a solid reputation in the market for packaging solutions, Belmark had never promoted itself heavily on the web. We helped them create and implement a strategy to generate online leads for their tru-IMPACT® sustainable packaging – including custom keyword research, landing pages, effectiveness testing, Google search ads, and a customer programmed tracking solution to help them capitalize on leads. The campaigns were so successful, we expanded the engagement to promote 7 other products.

94%
of the new leads were
qualified for marketing

20%
were immediately
qualified for sales

Summer of 2020
their inside sales rep produced the most leads in the entire company
“In the past, Belmark had not been using digital marketing as a sales lead generation tool. After seeing great success with a digital marketing campaign Imaginasium implemented for the launch of a new product, we decided it was time to give digital marketing a shot for additional products. Ultimately, this strategy has led to so many leads coming in that we’ve had to hire additional inside sales people to keep up with demand.“
Recent Case Studies


