How a CPG client leveraged lead generation to increase their ad conversion rate by 73%.
Lead Generation Success
With a strong fan base throughout the Northeast United States, a CPG dairy brand wanted to expand its sales from sea to shining sea. We joined forces with WebstaurantStore to create a new sales campaign, promoting online sales.
The campaign aligned Google search ads, digital ads, paid social and organic social media, along with the creation of custom landing pages for each channel. By establishing a geographic testing approach, we created customized messaging based on the audience - from those who can buy in stores in Pennsylvania and New York to those who can only buy online in other parts of the country.
increase in Google ad
increase in page views
increase in new users
"We were thrust into finding a way to get our products online for consumers during the pandemic. Working with Imaginasium to determine the best consumer awareness and lead generation strategies have opened the door for many new opportunities for our brand."
– Brand Manager, Fortune 200 CPG Dairy Brand