How a CPG brand grew their follower base by 58% in 3 months
Social Media Success
A consumer packaged goods (CPG) cheese brand had started strong with its Facebook presence, but momentum had dropped off. With a current follow base of 6,850, they came to us with a goal of reaching 10,000 followers by July of 2021. But we helped them achieve it by February 2021.
By targeting holiday and New Year’s traffic, we created three unique campaigns with two contrasting ad groups – one focused on brand, and the other on recipes. Through constant optimization and quick turnarounds, we spun successful campaigns into follower growth.
followers goal reached
4 months ahead of schedule
increase in customer
increase in post link clicks
"Imaginasium has proven to us that social media is a critical brand awareness component that fuels future growth."
– Brand Manager, Fortune 200 CPG Dairy Brand