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Live your story.Your brand is a story. Live it inside. Tell it well outside. And watch people pull up their chairs for a listen.Brands are the authentic stories that unite your team around a shared purpose, and excite customers into becoming loyal believers as well. The key is aligning your storytellers, from Chairman of the Board to switchboard, so the brand first lives within. Then send it into the world on the backs of big ideas, beautifully crafted, relevant and contagiously sticky. Just don’t forget to make room for the chairs. |
