Good bye Ron. After too many agonizing months, Ron Johnson, former CEO of JC Penney, has been sent packing. No one envied him the task of turning around an iconic brand that was struggling to compete in today's retail marketplace. And Ron was the guy with the track record that implied he could do it..
With pace and tools increasing daily, fear, uncertainty and doubt about your marketing can thwart needed change while also draining your budget. But it's still all about the basics. Here are some simple steps that can keep you moving forward.