Launching a new product.Reinvigorating the RENEW Plastics brand.
The Story
RENEW Plastics was breaking into engineered composite decking with a new product called REVOLVE. But they were facing low awareness of the RENEW brand. Imaginasium developed REVOLVE’s brand and positioning, updated the RENEW parent brand to create sales and marketing alignment across all three of its product lines, and built a brand new RENEW Plastics website to launch REVOLVE online. The new website went on to exceed industry-average page views by 335%.
More than half of all website traffic now converts to the “Find a Dealer” section. Additionally, the number of new visitors coming through organic search beat industry averages by 40%.
