An employer branding strategy to help The Manitowoc Company recruit and retain the best talent.
The Story
The Manitowoc Company was experiencing explosive growth globally. Now they needed help attracting and retaining the right kind of employees to maintain that growth. Imaginasium developed a highly engaging employer branding strategy to clearly differentiate the company and position Manitowoc as the best possible career choice.
"Imaginasium encapsulated our employees' diverse perspectives into a brand promise that both captured our authentic company personality and resonated across cultures to help us attract and retain a global workforce."
Tracy Pleus
Former Vice President, Human Resources
Mobile Cranes Division - Manitowoc Co.
Mobile Cranes Division - Manitowoc Co.
"Imaginasium encapsulated our employees' diverse perspectives into a brand promise that both captured our authentic company personality and resonated across cultures to help us attract and retain a global workforce."
Tracy Pleus
Former Vice President, Human Resources
Mobile Cranes Division - Manitowoc Co.
Mobile Cranes Division - Manitowoc Co.
The employer branding effort resulted in stronger retention and a substantial increase in recruitment interest.
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Customer Experience:
10/21/2020
By Melinda Morella-Olson
Digital Marketing:
10/19/2020
By Miles Anthony Smith
Digital Marketing:
09/24/2020
By Adam Kraus
Marketing Communications:
09/17/2020
By Melinda Morella-Olson
Digital Marketing:
07/31/2020
By Miles Anthony Smith
Marketing Communications:
06/17/2020
By Melinda Morella-Olson