A rebranding strategy for a new era at The Boldt Company.
The Story
Coming fresh off a celebration of 125 years in business, The Boldt Company was looking ahead to an exciting future. But their brand and communications weren’t showcasing Boldt as the growing, innovative, national construction leader they had become. Imaginasium’s brand development strategy helped Boldt clearly claim their position in the industry, create a dynamic new brand look, feel and voice, and transform their website into a modern online experience.
"Imaginasium's thinking brought our brand and marketing into alignment with who we are and where we're going. They helped us take a giant leap to modernize our capabilities and build an experience that engages our target markets."
Paula Wydeven
Vice President of Corporate Marketing
The Boldt Company
The Boldt Company
"Imaginasium's thinking brought our brand and marketing into alignment with who we are and where we're going. They helped us take a giant leap to modernize our capabilities and build an experience that engages our target markets."
Paula Wydeven
Vice President of Corporate Marketing
The Boldt Company
The Boldt Company
Boldt’s new brand launched to coincide with their transition into employee ownership and becoming a billion-dollar company. The percentage of new visitors to the site increased by almost 15%, and bounce rates dropped 44%.
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