Going further faster requires focused effort. That's why all of our engagements start with strategy. It's vital to identify business goals, expectations, results measurement, resources, executive buy-in and alignment issues — all of which impact the desired change.
Live Your Story Process
Aligning business goals and employee actions with brand-building customer interactions.
Live Your Story is our comprehensive, integrated process for organizations seeking to drive significant change. Through our Live Your Story process, we'll:
- Uncover your unique story
- Diagnose areas of misalignment
- Design the desired customer brand experience
- Define the look, feel, and personality of the brand
- Competitively position you in the marketplace
- Plan how to communicate your story to customers
- Align and engage employees around behaviors and attitudes that sustain that experience at every customer touchpoint
Investment and time frame vary, depending on scope of the project, how many members of leadership are involved, and additional staff training needs. The process includes the Customer Experience Plan and the Employee Experience & Alignment Plan.
Imaginasium's strategic services can also be utilized to address specific issues regarding vision & mission, leadership alignment, business unit alignment, product launches, geographic expansion, competitive threats, etc.