Attract and retain top talent with a strong, authentic employer brand.

Being an employer of choice means walking the walk before talking the talk. It means not just saying you’re a great place to work, but actually being the kind of company recruits will line up for. You can only get there when you uncover who you are at your core—why you do what you do—and can communicate it clearly. That’s what our employer branding process is built for.

"We’re so grateful that you heard and understood who we are—and put it into words and concepts that inspire our team and resonate with recruits."

—Amanda Brigham Marketing Communications Director, Belmark

Uncover

Services Include:
  • Employee engagement survey
  • Leadership interviews
  • Market research and analysis
  • Competitor research and analysis
  • Communication audit
  • Voice of customer research and analysis
  • Customer interviews
  • Discovery session

Define

Services Include:
  • Market positioning
  • Brand personality definition
  • Voice and tone
  • Design language
  • Tagline definition
  • Logo and identity
  • Brand architecture and naming
  • Brand language manual
  • Brand standards

Align

Services Include:
  • Brand launch (internal and external)
  • Brand training and consultation
  • Internal message
  • Marketing strategy and communications plan
  • Marketing materials
  • Marketing messaging
  • Marketing campaign
  • Content marketing strategy
41%

Only 41% of employees strongly agree that they know what their company stands for.

—Gallup
69%

of Americans would not take a job with a company that has a bad reputation, even if they were unemployed.

—Glassdoor
28%

A strong employer brand can result in a 28% reduction in an organization’s turnover.

—LinkedIn

In 20 years working with agencies, Imaginasium is the first one that truly gets us.

Dr. Fred Johnson
Founder/CEO of InitiativeOne Leadership Institute
Read Case Study

In 20 years working with agencies, Imaginasium is the first one that truly gets us.

Dr. Fred Johnson
Founder/CEO of InitiativeOne Leadership Institute
Read Case Study
 
 

Want an inside look? Learn how we tackle employer branding with our free e-book.

Ebook

Employer Brand 101: Learn the ropes of building an employer brand that inspires employees and draws in recruits.

Download

Ready to get started?

We get it. We can’t wait, either. Let’s start the conversation and see if we’re a fit for your needs.

Melinda Morella-Olson

Director of Strategic Engagement
920.431.7872 x 109 / 800.820.4624
info@imaginasium.com
linkedin.com/in/melindamorella