Connect with employees and customers with an effective, intentional brand.

You can only engage your customers when you engage your own team. And that only happens when you know exactly who you are, why you’re in business, and how to communicate it. That’s what an effective brand should do—tell your story, inside and out.

Our brand development process, powered by our Customer Experience Ecosystem approach, is designed to give you deep understanding of yourself as a company. To create alignment between who you are, what you say and what you do. And tell that story in a way that’s clear, authentic, and totally consistent wherever your people, partners and customers interact with you.

"In 20 years working with agencies, Imaginasium is the first one that truly gets us."

—Fred Johnson Founder/CEO, InitiativeOne Leadership Institute

Uncover

Services Include:
  • Employee engagement survey
  • Leadership interviews
  • Market research and analysis
  • Competitor research and analysis
  • Communication audit
  • Voice of customer research and analysis
  • Customer interviews
  • Discovery session

Define

Services Include:
  • Market positioning
  • Brand personality definition
  • Voice and tone
  • Design language
  • Tagline definition
  • Logo and identity
  • Brand architecture and naming
  • Brand language manual
  • Brand standards

Align

Services Include:
  • Brand launch (internal and external)
  • Brand training and consultation
  • Internal message
  • Marketing strategy and communications plan
  • Marketing materials
  • Marketing messaging
  • Marketing campaign
  • Content marketing strategy
23%

Presenting a brand consistently across all platforms can increase revenue by up to 23%.

—Forbes
82%

of investors see brand strength as an important factor in their investment decisions.

—Reuters
94%

of people say they would recommend a brand they are emotionally engaged with.

—Gensler
Boldt Branding
Boldt Case Study Boldt Case Study

Rebranding for a new era at The Boldt Company.

 
 

Want an inside look? Learn how we tackle corporate branding with our free e-book.

Ebook

Why Is Branding Important & Can You Overstate the Importance of Branding?

Ready to get started?

We get it. We can’t wait, either. Let’s start the conversation and see if we’re a fit for your needs.

Melinda Morella-Olson

Director of Strategic Engagement
920.431.7872 x 109 / 800.820.4624
info@imaginasium.com
linkedin.com/in/melindamorella