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Articles

The U.S. workforce — not to mention, your customer base — is about to undergo massive change as tech-savvy Millennials flood the marketplace with new expectations. Are you ready to deliver Customer Ex...

Truly understanding your customer is integral to business success—and marketing is a valuable resource for customer insight. Smart CEOs recognize the P&L impact of marketing, measure it, and use its ins...

How do your customers experience your brand? It’s the experience that clients remember and share, not your marketing. Here are five qualities we believe are essential to sustainable, world-class customer ex...

There’s a lot of money spent and wasted on brand development. The secret of success is moving the effort beyond the marketing department so it’s driven by leadership, operationalized and owned by ever...

In a recent survey, 68 percent of customer experience professionals said their company does not consistently consider the impact of customer experience while making business decisions. Why do product, production,...