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Imaginasium Leader of the Brand Blog

Having a clear purpose, and communicating it regularly and consistently, helps your team understand their role in delivering on your brand promises to customers at every touchpoint from production to customer ser...

Employee engagement is all the buzz these days. More and more, leaders are recognizing that the more dialed-in their staff is, the better their business results will be. Gallup has run their Q12 analysis for year...

If you’re telling me I’ll be smart if we do business and all the reasons you’re better than the competition, you’re wasting my precious time. Instead, tell me how I’ll feel.

Most mission statements are undifferentiated, unmemorable, and not exciting–focusing on the “us” rather than the customer. Does your mission statement contain the three main components that woul...

There’s something inherently wrong with how most manufacturers’ sales are done. The days of simply showcasing features, benefits, service, quality and price passed us by long ago. Today, the best and ...

If you’re building your brand, you need to listen to the people who will make your brand a reality—your employees and customers. Don’t try to go it alone!
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