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Blog Posts Tagged in differentiation

There’s something inherently wrong with how most manufacturers’ sales are done. The days of simply showcasing features, benefits, service, quality and price passed us by long ago. Today, the best and ...

It often takes stepping back and getting a fresh perspective to really figure out a problem. But in marketing, companies can be unwilling to seek outside help. If that’s you, here are some benefits you'...

Manufacturers often think of branding as something better suited to other industries—a “nice-to-have” that doesn’t get parts out the door. Is it? Or can branding actually translate into be...

One strategy to draw new customers might be to rebrand your enterprise. But how do you know when the time is right? Here are some reasons to move forward. And some reasons to hold off.  

Customer advocacy is in the details. How can you pay closer attention and deliver an experience that can’t be found in the procedure manual?

Love ‘em or hate ‘em, there’s no denying the commercials during this year’s Super Bowl got a lot of people talking. In the “age of the customer,” that simple conversation can m...