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Blog Posts Tagged in customer-centric

If you’re telling me I’ll be smart if we do business and all the reasons you’re better than the competition, you’re wasting my precious time. Instead, tell me how I’ll feel.

There’s something inherently wrong with how most manufacturers’ sales are done. The days of simply showcasing features, benefits, service, quality and price passed us by long ago. Today, the best and ...

Every year the Wisconsin Manufacturing Extension Partnership hosts the Manufacturing Matters! conference to address the industry’s biggest challenges. Here are some of our key takeaways from the conference,...

Customers come to your website with a specific problem. But if you’re not addressing their concerns in their words, the real value of your solutions can get lost in translation. Here’s how to fix that.

If you think your company is the hero of your story, think again. Instead, start looking at everything you’re doing from your customer’s point of view.

You want your customers to love you. So how do you build a relationship to keep them interested? Here are eight lessons from the art of romance. 

Love ‘em or hate ‘em, there’s no denying the commercials during this year’s Super Bowl got a lot of people talking. In the “age of the customer,” that simple conversation can m...

Think people and attitudes don’t make or break a great experience? Here’s an example of how just one person drives loyalty, single-handedly. Meet Dale…

When everyone else is going down the same path, is blazing your own trail foolhearty or pure genius? Here's how one company used a customer-centric approach to shake up their category.