That’s the core of what we do. And, like any good problem solver, we start with diagnosing and truly understanding the real challenge at hand.

We approach business challenges strategically and holistically—because any challenge can seem straightforward, but the answers are never found in functional silos. They’re a combination of issues along the continuum between your vision and the actual customer experience.

Imaginasium addresses those issues by combining three distinct but vitally important areas of expertise:

Strategic Direction

Going further faster requires focused effort. That's why all of our engagements start with strategy. It's vital to identify business goals, expectations, results measurement, resources, executive buy-in and alignment issues — all of which impact the desired change.

Live Your Story Process

Aligning business goals and employee actions with brand-building customer interactions.

Live Your Story Process

Live Your Story is our comprehensive, integrated process for organizations seeking to drive significant change. Through our Live Your Story process, we'll:

  • Uncover your unique story
  • Diagnose areas of misalignment
  • Design the desired customer brand experience
  • Define the look, feel, and personality of the brand
  • Competitively position you in the marketplace
  • Plan how to communicate your story to customers
  • Align and engage employees around behaviors and attitudes that sustain that experience at every customer touchpoint

Investment and time frame vary, depending on scope of the project, how many members of leadership are involved, and additional staff training needs. The process includes the Customer Experience Plan and the Employee Experience & Alignment Plan.

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Imaginasium's strategic services can also be utilized to address specific issues regarding vision & mission, leadership alignment, business unit alignment, product launches, geographic expansion, competitive threats, etc.

Our Other Capabilities

Brand Development

• Brand Strategy & Assessments
• Customer Experience Design

Digital Experience

• Web Development
• UX/UI Strategy & Design
• Paid Search Engine Marketing (SEM)
• Organic Search Engine Marketing (SEO)
• Mobile Strategies/Development
• Digital Engagement Strategy
• Digital Marketing
• Email Marketing
• Social Media Strategy
• Data & Online Analytics

Creative Development

• Campaigns
• Corporate/Brand Identity & Language
• Advertising—Print, Digital, Broadcast, Outdoor, & Nontraditional
• Collateral/Literature Development
• Sales Force Material
• Trade Show/Road Show Applications
• Corporate Communications/Annual Reports
• Packaging
• Point-of-Purchase/Experiential/Environmental Design

Marketing & Communications Planning 

• Research Management
• Internal Communications
• Culture & Internal Alignment
• Internal Communications Consulting
• Change Communications
• Leadership Communications Consulting
• Employer/Recruitment Branding

Sales & Marketing Alignment

• Brand Engagement
• Channel Planning
• Media Planning/Buying/Relationship Management

P.R./Media/Content Management

• Branded Content Creation
• Reputation Management
• Word of Mouth Marketing