REIGNITING INTEREST

Modern security challenges presented a unique opportunity for Tyco Fire Suppression & Building Products to update and reintroduce a rapid intervention vehicle that had been out of production for 25 years.

 
CLIENT:
Tyco Fire Suppression & Building Products
ISSUES:
Brand Development
FULL STORY:

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KEY OUTCOMES:

FROM:
  • No product awareness among key target markets
  • Limited brand exposure at niche events
  • No look and feel for the revived Magnum brand
TO:

SERVICES AND DELIVERABLES

STRATEGY
  • Product positioning and architecture
  • Brand platform
  • Brand content creation
EXECUTION
  • Creative platform and theme
  • Voice and tone
  • Imagery system
  • Communication tools development
  • Trade show voice of customer
  • Logo creation

LET'S TALK

Melinda Morella-Olson
Director of Strategic Engagement

800 820 4624

 

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