POWER TAKE-OFF

Kohler Power Systems wanted to strengthen their market position. That meant stepping out of the parent company’s shadow—but also finding a fit within its promise of “gracious living.”

 
CLIENT:
Kohler Power Systems
CATEGORY:
Brand Development
FULL STORY:

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KEY OUTCOMES:

FROM:
  • A brand outshined by its parent company
  • No direction for Kohler Power Systems staff on how to uphold a unique brand experience that also fits within the overarching Kohler Company reputation
  • Kohler name evokes thoughts of kitchen and bath fixtures and nothing else
TO:

SERVICES AND DELIVERABLES

STRATEGY
  • Brand positioning and architecture
  • Brand platform
  • Brand content creation
  • Positioning Development
  • Market segmentation strategy
  • Customer research
  • Competitor research
  • Launch plan
EXECUTION
  • Creative platform and theme
  • Voice and tone
  • Communication tools development
  • Print campaign
  • Dealer support

LET'S TALK

Melinda Morella-Olson
Director of Strategic Engagement

800 820 4624

 

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