AMERICAN WORKHORSE

Ariens Company needed to update their Gravely brand's position and voice to reach new customers. We helped develop the creative platform that brought the
"American WorkHorse" to life.

 
CLIENT:
Ariens corporation
ISSUES:
Brand Position/
Marketing Misaligment
FULL STORY:

Download full story

KEY OUTCOMES:

FROM:
  • Unrelated marketing materials with variying style and voice
  • Luckluster dealer enthusiasm for the brand
  • Minimal brand awareness and unclear market position
TO:

SERVICES AND DELIVERABLES

STRATEGY
  • Brand positioning and architecture
  • Brand development
  • Messaging strategy
  • Voice and tone
EXECUTION
  • Creative platform and theme
  • Imagery system
  • Literature development

LET'S TALK

Melinda Morella-Olson
Director of Strategic Engagement

800 820 4624

 

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