MOVE YOUR WORLD

Gravely was about to introduce a new kind of utility vehicle built for the job site. We created a brand platform that helped them launch the Atlas JSV and meet aggressive sales goals in a competitive market.

 
CLIENT:
Ariens Company
ISSUES:
Brand Development/New Product Launch
FULL STORY:

Download full story

KEY OUTCOMES:

FROM:
  • An unknown entity in a crowded UTV market
  • A goal to capture an aggressive share of market
  • A traditional, tactical approach using isolated marketing materials
TO:

SERVICES AND DELIVERABLES

STRATEGY
  • Brand positioning and architecture
  • Messaging strategy
  • Campaign development
EXECUTION
  • Creative platform and theme
  • Trade advertising
  • Brand Storyline™
  • Voice and tone

LET'S TALK

Melinda Morella-Olson
Director of Strategic Engagement

800 820 4624

 

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