BEYOND THE LIMITS

On the brink of expanding its offerings, Infection Control Products was ready for a fresh face. We helped them rebrand the company as Dental City and rapidly increase sales — without alienating existing customers.

 
CLIENT:
Dental City
CATEGORIES:
Brand Development/ Rebranding
FULL STORY:

Download full story

KEY OUTCOMES:

FROM:
  • An undifferentiated, commoditized, low-price-leader brand
  • Uncertainty about impact of rapidly expanding new product offerings
  • Brand equity concerns alienating business relationships built over 15 years
  • Uncertainty about buy-in from the Dental City team
TO:

SERVICES AND DELIVERABLES

STRATEGY
  • Discovery process
  • Brand positioning and architecture
  • Customer experience map
  • Internal and external messaging strategy
  • Communication plan
  • Competitive review
  • Customer research
  • Implementation plan
EXECUTION
  • Creative platform and theme
  • Identity and imagery system
  • Brand StoryLine™
  • Voice and tone
  • Office environment design
  • Companywide launch event
  • Website update and employee personas
  • Communication and sales tools

LET'S TALK

Melinda Morella-Olson
Business Development Specialist
800 820 4624

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