A BOLD LEGACY

The Boldt Company was repositioning itself to compete on a national scale. We helped them uncover their unique story and build the strategy to align employees and customers around a consistent brand experience.

 
CLIENT:
The Boldt Company
ISSUES:
Brand Development
FULL STORY:

Download full story

KEY OUTCOMES:

FROM:
  • No internally defined brand or consistently shared story
  • A new tagline in isolation, with no clear brand around it
  • Communications not aligned with new positioning
TO:

SERVICES AND DELIVERABLES

STRATEGY
  • Customer research
  • Brand positioning and architecture
  • Brand development
  • Messaging strategy
EXECUTION
  • Creative platform and theme
  • Imagery system
  • Voice and tone
  • Literature, video and web development

LET'S TALK

Melinda Morella-Olson
Business Development Specialist
800 820 4624

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