BUILDING THE FUTURE

After 75 years, Amerhart was at a crossroads. They had a strong reputation, but organizational changes were threatening their ability to extend that success into the future. It was the perfect time for a brand renovation.

 
CLIENT:
Amerhart
ISSUES:
Brand Development/Culture Alignment
FULL STORY:

Download full story

KEY OUTCOMES:

FROM:
  • Lack of brand clarity and defined direction
  • Inconsistent and outdated communications materials
  • Lack of internal alignment and more than 60% of staff due to retire
TO:

SERVICES AND DELIVERABLES

STRATEGY
  • Competitive audit
  • Communications audit
  • Discovery process
  • Brand positioning and architecture
  • Customer experience map
  • Messaging strategy
EXECUTION
  • Creative platform and theme
  • Imagery system
  • Brand StoryLine™
  • Voice and tone
  • Communication tools development
  • Manager coaching tools

LET'S TALK

Melinda Morella-Olson
Director of Strategic Engagement

800 820 4624

 

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