Position Papers

WHEN THEY ZIG, YOU ZAG

WHEN THEY ZIG, YOU ZAG

Many manufacturers fight for the same ground, competing on service, quality, and price. But when everyone says the same things, they lose meaning with customers. Your brand can be a strategic advantage—but you need to dig deeper to find what truly differentiates you from the competition.

  • Learn three ways a differentiated brand will boost business
  • Find out how you can turn culture into a competitive advantage
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MERGERS & ACQUISITIONS

MERGERS & ACQUISITIONS

Roughly 70 percent of mergers fail. Deals that look great on paper often fail at integration. And a contributing factor is that merging or acquiring companies often fail to make culture and brand a priority during the process.
  • Get critical insights and steps to strengthen your M&A
  • Learn the three crucial things you must not overlook
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BECOMING THE LEADER OF THE BRAND

BECOMING THE LEADER OF THE BRAND

The best brands have leaders who made passion part of the company’s culture and operation. But how do you start?
  • Learn the three steps to align and strengthen your brand
  • Find out how you can rally your staff and leadership team around your brand values
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ATTRACTING & RETAINING MILLENNIALS

ATTRACTING & RETAINING MILLENNIALS

Millennials are changing and reshaping the workforce—but manufacturing is falling behind. What can manufacturers do to recruit and retain a generation that is actually a perfect fit for today’s high tech manufacturing jobs?
  • Find out the traits that shape each generation of your workforce
  • Learn how to bolster your employment brand to attract millennial top talent to manufacturing jobs
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LEADING CHANGE

LEADING CHANGE

Change is hard, and you can’t force employees to buy in. But to become a high performing organization, you somehow need to make change an ongoing part of your culture.
  • Get critical insights in to what’s preventing your employees from embracing change
  • Find out the two things you need to address before implementing change
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GOING FURTHER, FASTER:

GOING FURTHER, FASTER:

Both good and bad change can throw an organization off kilter—disrupting employee engagement and customer relationships. But you can be proactive by recognizing the early warning signs of change.
  • Learn the early warning signs
  • Find out the nine steps a leader should take to engage employees
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THE ELEVEN QUESTIONS

THE ELEVEN QUESTIONS

Have a business problem that needs to be solved? Answer these 11 questions and you’ll be able to take in multiple points of view and gain buy-in from your employees.
  • Learn how to gain critical insights to your business challenges
  • Create a system to thoroughly diagnose a brand or marketing issue
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