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Imaginasium Leader of the Brand Blog

Most mission statements are undifferentiated, unmemorable, and not exciting–focusing on the “us” rather than the customer. Does your mission statement contain the three main components that woul...

There’s something inherently wrong with how most manufacturers’ sales are done. The days of simply showcasing features, benefits, service, quality and price passed us by long ago. Today, the best and ...

If you’re building your brand, you need to listen to the people who will make your brand a reality—your employees and customers. Don’t try to go it alone!

It often takes stepping back and getting a fresh perspective to really figure out a problem. But in marketing, companies can be unwilling to seek outside help. If that’s you, here are some benefits you'...

A clear vision is one of the most critical success factors for any business. But vision isn’t a set-it-and-forget-it thing—leaders need to see it through to create a truly meaningful brand experience....

There are plenty of factors that make it difficult to gauge the return on your marketing investment. But you can take steps to make it easier. Here are a few ways to set yourself up to measure the impact of your ...

Consistency in marketing is important. But what does that really mean, and why is it often so hard to achieve? Here’s what marketing consistency should look like—and why it matters to business success.

Every year the Wisconsin Manufacturing Extension Partnership hosts the Manufacturing Matters! conference to address the industry’s biggest challenges. Here are some of our key takeaways from the conference,...

Allocating marketing budgets can be a challenge. How much should you spend? Which tactics are worth the investment? Here are five tips for using data to become more confident in choosing where to spend your marke...

Customers come to your website with a specific problem. But if you’re not addressing their concerns in their words, the real value of your solutions can get lost in translation. Here’s how to fix that.
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