We are Imaginasium. We help manufacturers drive profitable growth and change through inside-out marketing.

Our clients typically have complex product and service offerings. They’re regional to national in scope. They have direct, indirect, or distributor sales forces and multi-channel distribution. And they’ve got another thing in common—they’re all looking to step up to the next level. But that requires change.
 
We work with business leaders—C-suite, VPs, directors of HR, OD, marketing, sales, and operations—to minimize the impact of that change. We help our clients strengthen customer engagement using an inside-out approach to marketing. Instead of starting with external communication, we begin inside your walls, giving employees the tools to become champions of your brand. So when you market yourselves to your customers all you really need to do is be who you are. Your brand experience will be fully aligned on both sides of your door.
 
And that helps our clients go further, faster. 

Our Approach

When strategy, internal communications, and customer activities are out of sync, results are disappointing. That’s why we combine three distinct, but vitally important areas of expertise:

Our Approach

Our team of strategic communications consultants, culture specialists, and creative execution pros use a proven process that builds alignment and engagement between leadership, marketing, human resources, organizational development, operations, sales, and your customers.

Our approach considers all of these areas each time you engage with us:

Our Approach

Team Leaders

We get business. Our discipline leaders give you access to best practices and experiences gained from working across many business sectors. They work collaboratively with each other and your team, combining the best practices of:

  • Organizational Development
  • Leadership Communications
  • Marketing Strategy
  • Internal Communications
  • Sales Strategy
  • Creative Execution
  • Patrick Hopkins

    Patrick Hopkins

    President/CEO

  • Denis Kreft

    Denis Kreft

    VP of Business Operations

    LinkedIn Twitter
  • Melinda Morella-Olson

    Melinda Morella-Olson

    Director of Strategic Engagement

  • Miles Anthony Smith

    Miles Anthony Smith

    Digital Marketing Director

    LinkedIn Twitter
  • Laura Myers

    Laura Myers

    Director of Client Strategy

  • Kory Lax

    Kory Lax

    Creative Director

    LinkedIn
  • Kaleb Schad

    Kaleb Schad

    Creative Director

Bricks & Mortar

We’re headquartered in Green Bay, Wisconsin (where we know a thing or two about winning). We designed our building to enhance an interdisciplinary approach to creative problem solving. This is where we roll up our sleeves and get down to the hard work that solves even the biggest challenges for our clients.

You’re welcome to come visit us anytime.

  • Curved Hall
  • Welcome
  • Annette
  • Open Area
  • War Room
  • Creative Campus
  • Open Area Reverse
  • Small Conference Room
  • Teleconference

Latest NewsLatest News:

Grace Petry Hired as Administrative Assistant

We're excited to have Grace Petry join our team as administrative assistant! More

Megan Huot Hired as Client Strategist

Join us in welcoming Megan Huot as Imaginasium’s new client strategist.  More

Latest ThinkingLatest Thinking:

Most mission statements are undifferentiated, unmemorable, and not exciting–focusing on the “us” rather than the customer. Does your mission statement contain the three main components that would put you in the company of great brands?

The secret to good communications — the kind that drives alignment, understanding, and great relationships — lies in just one thing: Doing the hard work of simplifying the complex into one simple and memorable idea.

Recognition and Affiliations:

  • AAF
  • Ad Age
  • American Marketing Association
  • Healthcare Marketing report
  • HOW
  • PRINT
  • PRSA
  • The Telly Awards